Hi, I’m Alex—mom of four, lover of books, and the sticker-obsessed human behind The Sticker Era.

What started as a side-hustle on Etsy has evolved into a full-scale creative studio dedicated to a single mission: adding light to a world that often feels a little too dark. I realized early on that I enjoyed hearing back from my customers about how happy they were with their purchases and how much they loved them! It was in that moment that the spark grew.

Since starting my shop, I have helped people celebrate their birthdays and sent love letters and gifts to people from their loved ones. I have sent stickers and letters to those who want to be loud and brave by speaking their voice when using your actual voice can seem frightening. I have sent and written apologies and helped people mend their relationships, but my favorite of all is when I realize that my ‘it’s just a sticker’ becomes friendships, joy, and light that brings people the simplest of hope when they need it."